For several decades, promotional products have been used extensively to attract customers without affecting marketing budgets. They provide long-term recall, foster brand loyalty and boost repeat business. Considered more effective than traditional marketing mediums such as television and print ads, promotional products have established a strong connect with customers and employees over the years.
Stats are heavily stacked in favor of promotional products. Did you know that over 75% of promotional products are kept and used by recipients for close to a year?
The promotional products you choose to represent your business need not be conservative. Why not go for something that is out of the ordinary to help potential customers take notice of your business? Using fun items as business promotional gifts will help break the ice with customers, ensuring that they are reminded of your services whenever they need it.
The image you wish to portray to the world plays a part in building reputation for your business. When you decide to give away fun products, make sure that they are high in quality and practicality. Here are 3 reasons why you should include fun promotional products in your marketing campaign:
1. Unique and innovative impact: Several firms are already using conventional gifts such as pens, desk calendars and bags to promote their business. If you are looking to stand out in the crowd with distinctive yet quality-based giveaways, then fun promotional products are for you! Goofy items such as bobble head pens, fun stress relievers and funny hand sanitizers are great giveaways that will be warmly accepted by your customers and employees. Be assured that these items are highly appealing for people across all ages and demographics.
2. Extended visibility: Fun giveaways are guaranteed to pull your recipient’s heartstrings – they are destined to bring a smile on their faces. In most likelihood, they will take them home to their loved ones, ensuring that your brand is seen by families and friends.
3. High affordability: Marketing teams are often hard-pressed to explain expenditure for marketing campaigns. There is no such worry with fun promo items. These products are highly affordable and innovative at the same time – your recipients will appreciate these unique gifts. Count on them to give you valuable impressions for each dollar spent!
Distribute these fun giveaways at trade shows, outdoor events and fundraisers. You can be assured that they will do a good job of promoting your brand’s message far and wide.